Asics x Flock Together Gel Sonoma Shoe
Creation of digital and social assets to launch release of the gel sonoma shoe - a collaboration between asics and flock together.
Client: Asics Sportstyle
Agency: Chisel
Project: Asics Gel Sonoma release
Digital and Web
Creative assets for all different website and ecommerce applications. Homepage, store and affiliate website banners. Large rollout of banner versions that could be changed out over time, to target different audiences, including male and female, mixed and design focused artwork.
EDMs
The campaign called for creative that targeted different audiences. We created two directions: style focused and design focused. To ensure that we covered a range of wants and needs from customers on the Asics mailing lists. The style focused versions contained the campaign imagery and stylized images of talent, whilst the second round of created contained the designer Yasuyuki Takada and his ideas behind the shoe design.
Social
This campaign featured a heavy social presence for launch, including a wide amount of assets with varied carousels and stories for Instagram and Facebook. There were versions created for on foot, off foot, female, male and design specific creative to be rolled out across the duration of the campaign and targeted to both organic and paid audiences.
Google Ads
Ads created for use across affiliate sites, rolled out as static for the google ads common display sizes across the google ad network.
Retouching
Retouching across multiple images to ensure shoe colourway subtleties were consistent.
